The white-label partner agencies trust with their churn rate.
I quietly run outreach for about a third of my book — SEO agencies, growth studios, content shops, branding firms. Your brand on the dashboard. My work in the background. Your clients never know I exist. NDA on file before we even kick off.
The retention problem nobody talks about.
Most SEO agencies sell link-building because clients demand it — not because they're set up to deliver it well. Outreach is staff-heavy, slow, and impossible to template. So agencies cut corners. Clients sense it. Churn rises. Margin collapses.
Here's the math that drives most of my white-label partners to me:
A 40-person SEO agency typically loses 30–40% of clients annually. The number-one cited reason on exit surveys: "we didn't see ranking results." The number-two reason: "we never knew what they were doing for us."
Both problems are link-building problems. Real placements move rankings; reporting transparency builds trust. Most in-house outreach teams can't deliver either — not because the people aren't good, but because outreach quality doesn't scale linearly with headcount.
I scale it for them. The agency keeps the relationship, the pricing, the brand. I run the engine.
- Recover your margin — outsource the lowest-ROI staff hours (junior outreach) without losing quality
- Lift retention — real placements + transparent reporting = renewing clients
- Pitch with confidence — show prospects deliverables you can actually defend
- Sleep at night — no PBNs, no spam, no Penguin shadow on your book
- One vendor, every client — consistent quality across your full retainer book
How a white-label partnership actually runs.
Most agencies expect this to be complicated. It isn't. We set it up once, then it runs in the background while your account managers stay on the front line.
NDA + scoping call
We sign a mutual NDA before talking specifics. Then a 60-minute scoping call: which of your clients need outreach, what volumes, what niches, what your current reporting cadence looks like with them. I propose a packaged volume-based price.
Brand handoff
You hand me your Looker Studio template, your reporting voice, your communication style. I match it. Dashboards rebuilt under your brand. Loom videos delivered as "[Agency name] team." Briefs templated in your format. To your clients, I don't exist.
Client-by-client onboarding
For each of your clients I take on: audit their backlink profile, agree on target keywords with your account manager, lock in the anchor strategy. Your account manager presents everything to the client — I never email them, never appear on calls.
Monthly delivery + reporting
Placements get built every month. Dashboards update in real time. Your account managers get a weekly Slack summary in your shared internal channel. They present the wins to your clients in your branded format. You keep the relationship, the upsell, the renewal.
Everything client-facing. Nothing that says my name.
Standard practice is that I'm fully invisible to your clients. Below is the exact list of what gets re-skinned with your branding before it ever reaches them.
Looker Studio dashboards
Built in a duplicated workspace under your domain. Your logo, your colour palette, your typography. Embedded into your client portal if you use one.
Monthly client reports
PDF + slide-deck versions in your brand template. Sent to your account manager 48 hours before your standing client meeting so they can review and adjust.
Loom video updates
Delivered as "[Agency name] team." Your tone. Your face on the thumbnail if you prefer — I can write scripts your account manager records.
Placement reports
Per-link reports follow your existing reporting style. Ahrefs verification, GSC index proof, anonymised editor threads, anchor text confirmation.
Slack / Teams communication
I work inside your internal Slack channel with your account managers. I never enter client-facing channels. Your client only ever talks to your team.
Editorial briefs
Every brief I write goes into your shared Drive in your existing format. Your in-house writers can pick up any campaign at any point with zero friction.
What white-label clients say.
"We brought Skilled Axis in as our white-label link partner 14 months ago. Client retention went from 64% to 92% in the first year. They're basically why our churn chart looks the way it does — and why our margins finally make sense."
"We tried three white-label providers before Skilled Axis. The other three were spam factories pretending to be agencies. Skilled Axis deliver real editorial placements that survive every core update. Worth every dollar of the premium."
"Our content team now has 18 months of editorial briefs from Skilled Axis in our Drive. Even when we eventually take outreach in-house, we'll already have the playbook. That's compound value."
How we agree the deal.
White-label pricing is custom because volumes vary wildly between partners — one agency books me for 30 placements/month, another books 200. Below is the basic structure I work from.
Volume-tiered pricing
Per-placement rates drop as you scale. The first 10 placements/mo are at retail. 11–50 at 15% off. 50+ at 25% off. Real rate calculated on your scoping call.
NDA on file
Mutual NDA signed before specifics are discussed. I never disclose who I work for. You never have to explain me to a client. Clean.
No client poaching
Contractually I cannot solicit your clients for direct work — during the partnership or for 24 months after. Same goes for me: you can't poach my publisher relationships.
Net-30 invoicing
Monthly invoicing in arrears. Net-30 terms. No deposits. No prepayment requirements. Built around how agencies actually manage cashflow.
Niche-exclusive options
For an additional premium, I won't take any direct or white-label work in the niches you're protecting. Critical for agencies competing in tight verticals.
30-day exit
Once the initial 90-day setup is past, either party can exit on 30 days' notice. No lock-in. No claw-back clauses. The relationship has to work for both sides.
What agency owners actually ask.
How do I know you won't poach my clients?
Contractually you don't have to: a non-solicitation clause is standard in every white-label SOW I sign. Practically, you also don't have to: a third of my book is agency work and not a single client has ever been approached, attempted, or hinted at. My business is built on being someone agencies trust. The day I poach is the day my book collapses.
What if my client asks who's actually doing the outreach?
Your call. Some agencies say "we have a specialised outreach team handling that side" (true). Some say "our in-house outreach partner" (also fine — we have consented). The NDA covers either approach.
Can you handle agency-specific niches like legal, healthcare, finance?
Yes. I've placed in 40+ verticals including legal (US + UK), fintech, B2B SaaS, healthcare, accounting, insurance, edtech. Tougher niches command a slight premium because of pitch-to-place conversion rates, but they're absolutely workable.
Can you cover content writing as well?
Yes. Every placement includes the guest post draft. If you also need on-site content (blog posts for your clients' own sites), I can quote separately at $0.18–$0.25/word with vetted writers in my network.
What's the minimum volume?
10 placements/month, minimum, across all your clients. Below that, the relationship overhead doesn't make sense for either of us — you're better off using my direct retail placement service.
How fast can we onboard?
NDA signed within 24 hours. Scoping call within a week. First placements going live within 30 days of contract signature. Full reporting cadence in place by day 14.
Stop losing clients to bad outreach.
Book a 45-minute scoping call. NDA sent before. We'll talk volumes, niches, retention pain, and what your unit economics look like with a real white-label partner running the engine.
Discuss the partnership